Word: vuitton
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Dates: during 2000-2009
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...ANGELES Takashi Murakami Check out the Japanese artist's work (above), spanning his career, and then shop at the fully functional Louis Vuitton store, which is part of the exhibit at the Museum of Contemporary...
...Luxurious ocean liners have been replaced by overcrowded airplanes, and the concept of "dressing" for a journey went out the window years ago. Still, steamer style continues to flourish in the realm of luggage. Call it a backlash to overhyped technical materials or compartment overload, but classics like Louis Vuitton and Goyard have never seemed so appealing. Even popular '80s accessories brand MCM is on the brink of a major comeback, thanks to styles chockablock with steamer signatures like logos and stripes. Gucci's Boston bags, with stripes and script, transition smoothly from everyday to holiday. And what better...
...need look no further than the luxury empire that is Louis Vuitton Moet Hennessy. The French holding company encompasses such icons as Donna Karan, Fendi, and Givenchy, in addition to Louis Vuitton itself. Brands and other intangibles, as might be suspected, play a staggering role in their financial holdings, accounting for 8.2 billion euros, or 29 percent of total assets. And these billions of dollars of ad campaigning—those mile-long legs of Fendi’s Raquel Zimmermann from the summer billboards —are working. Last year, Louis Vuitton recorded 11 percent revenue growth...
...made by Asians. And the industry is following the money: as of last year, Salvatore Ferragamo had 16 retailers in Singapore, a city-state of 4.5 million people; New York City, home to over 8.2 million and arguably the most developed of American consumer cities, offers only 10. Louis Vuitton has a similar expansion strategy, with 642 outlets in Asia Pacific, as compared to only 409 in North America...
...Fendi factory in Rome] has almost no machines. It is all handmade but it can be increased with the same level of craftsmanship, which is good for employment. This is also what I say to politicians in France, where we have some factories doing other brands [including Louis Vuitton]. Many of them are against globalization, but what we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it's the opposite...