Word: vuitton
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ASTRONAUTS to appear in Louis Vuitton ads. NASA demands Takashi Murakami space suits...
...early as 2005, in fact, high-end fashion houses like Burberry and Louis Vuitton were warning that profits from cheap reproductions of their desirable goods might be used to fund terrorist organizations. Many people were skeptical of alarm bells emanating from such well-heeled manufacturers until Interpol backed up the claims. "North African radical fundamentalist groups in Europe, al-Qaeda and Hizballah all derive income from counterfeiting," John Newton, an Interpol officer specializing in intellectual-property crime, told the London Times in 2005 when it came to light. "This crime has the potential to become the preferred source of funding...
...pyramid model wherein companies invest in the high-end image of a brand that will generate profits at the lower end of the price spectrum. Lacroix, who launched his label in 1987 with the financial backing of Bernard Arnault, chief of the mighty LVMH Moët Hennessy Louis Vuitton, is a product of a 20-year creative and business cycle that has come crashing down with the recent global financial crisis. Despite his enormous creativity and influence on fashion, Lacroix could never turn a profit. Many of the press reports on the house's failures blamed the designer...
That's exactly what Louis Vuitton is doing. Take any of the latest Louis Vuitton ads they're running right now: they're actually promoting various actors who are not hot anymore. They're putting them in settings which are from the '60s, the '50s, and basically you feel you are buying the past...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...