Word: vuittons
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...need look no further than the luxury empire that is Louis Vuitton Moet Hennessy. The French holding company encompasses such icons as Donna Karan, Fendi, and Givenchy, in addition to Louis Vuitton itself. Brands and other intangibles, as might be suspected, play a staggering role in their financial holdings, accounting for 8.2 billion euros, or 29 percent of total assets. And these billions of dollars of ad campaigning—those mile-long legs of Fendi’s Raquel Zimmermann from the summer billboards —are working. Last year, Louis Vuitton recorded 11 percent revenue growth...
...made by Asians. And the industry is following the money: as of last year, Salvatore Ferragamo had 16 retailers in Singapore, a city-state of 4.5 million people; New York City, home to over 8.2 million and arguably the most developed of American consumer cities, offers only 10. Louis Vuitton has a similar expansion strategy, with 642 outlets in Asia Pacific, as compared to only 409 in North America...
...gave Louis Vuitton a real push here ten years ago with a car rally from Dalian to Beijing. Tonight, the brand you are promoting is Fendi. Can Fendi grow really big in China...
...Fendi factory in Rome] has almost no machines. It is all handmade but it can be increased with the same level of craftsmanship, which is good for employment. This is also what I say to politicians in France, where we have some factories doing other brands [including Louis Vuitton]. Many of them are against globalization, but what we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it's the opposite...
Even at the retail level, luxury-goods houses are falling over themselves to commission in-store art installations. Last year Louis Vuitton ordered up an installation by Olafur Eliasson for its Christmas windows in 360 stores around the world. Similarly, the Jil Sander store in Chicago has just tapped local artists Selina Trepp, Cody Hudson and Terence Hannum to display their works as part of a show entitled "Throb Throb: Rock and Roll Currents in Chicago Art Today...