Word: vulcanize
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...owns some shares in Michigan General Corp., a diversified manufacturer. Cecil, one of those rare investors who scrutinizes his stock certificates instead of leaving them at the broker's office or a bank, was upset to discover that they bore the graven image of the Roman god Vulcan and a series of smokestacks spewing clouds of black smoke. Fuming, Cecil fired off a letter to the company: "I am turned off by all that pollution. It is a very insensitive symbol for a company to have...
Michigan General, a maker of abrasives, among other things, quickly smoothed out the situation. It changed the image. Vulcan was dethroned, the stacks were scrapped, and the stock certificates now show three men-a scientist, an industrialist and a workman. Informing its employees of the change, the company noted that smoke billowing from stacks, "once a sign of progress, [is] now an indication of unhealthy conditions." With the new certificate, it added, "Michigan General Corp. is fighting air pollution in spirit as well as in substance...
Dantesque Scene. Such problems are hardly new. Famed among the ancients as the forge of the fire god Vulcan, Etna has acted up throughout recorded history. During medieval times, its lava completely destroyed the city of Catania. The latest series of rumblings-the most dramatic in two decades and the eleventh of the century-began in the late afternoon of April 5. In a Dantesque scene, gases, glowing cinders, red-hot boulders and seething lava (temperature: about 2,000° F.) spewed out of newly opened boccas, or mouths, on Etna's upper slopes. Hot tongues of lava engulfed...
...week's end Sant'Alfio was evacuated in advance of the relentless lava. Lacking any help from the scientists, the people of the mountain could only continue to beseech their saints for help in cooling Vulcan's fiery forge...
Among the faces and talents freshly added to Metamorphoses, Avery Shreiber is a comic treasure. Rather resembling a stocky, mustachioed Sicilian just off the grape treadmill, he is a muscle-brained Vulcan. Enraged to find his bride Venus cuckolding him with Mars, he exposes the pair in a hilariously crafty bungle. He is equally diverting as a Pygmalion who cannot get over how "real" his diaphanously clad Galatea is, a true lovely of a girl played by Mary Frann. Another splendid addition to the company is a lissome black dancer and actress, Paula Kelly, whose Circean seductiveness is apparent...