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Beyond scattered anecdotal evidence, though, this so-called trust deficit hasn't been reflected in sales. "American brands continue to sell very well in all continents," says Maurice Lévy, chief executive of the big French advertising agency Publicis. "The danger [is] that one day behavior could follow attitudes, and then the reaction can be brutal...

Author: /time Magazine | Title: Marketing: Branding America | 2/20/2005 | See Source »

After 27 years in the public eye, Bernard-Henri Lévy is France's iconic postmodern intellectual. A writer, director, philosopher and humanitarian activist, he has been called everything but shy. Since he burst into public view in 1977 as a founding member of the "new philosopher" movement - which urged action over purely conceptual thought, and broke leftist ranks by denouncing Soviet communism as fascism - the mediagenic BHL (as he's usually known) has been relentless. He has published countless essays and more than 30 books, including his 2003 "investi-novel" Who Killed Daniel Pearl?, a partly fictionalized investigation...

Author: /time Magazine | Title: Is Philosophy Dead? | 1/16/2005 | See Source »

...smash hit Amélie fight American cultural hegemony. (Amélie star Audrey Tautou and director Jean-Pierre Jeunet are back with a World War I film, A Very Long Engagement.) The foundation of internationally successful writers like Amélie Nothomb and Bernard-Henri Lévy is, of course, their command of French. Rapper MC Solaar makes crafty, creative use of French lyrics. And Publicis ceo Maurice Lévy has assembled the globe's fourth-largest advertising network without diluting the agency's French flair. In all these cases, a willingness to use English hasn...

Author: /time Magazine | Title: French Plays Defense | 10/31/2004 | See Source »

...parents?" Italian parents may yet get their way. Italy's Education Ministry has appealed the ruling, and a judge has temporarily suspended the original decision, delaying the removal of the crucifix until at least Nov. 19. In France, the case of the teenage sisters Lila and Alma Lévy-Omari - expelled last month from the Henri-Wallon public high school in suburban Paris for wearing their head scarves, or hijab - has refocused attention on a cultural fracture that began in the late 1980s. Critics claim that's when Islamic fundamentalists seized on head scarves as a symbol of women...

Author: /time Magazine | Title: Faith And Fury | 11/2/2003 | See Source »

...back of the head, combined with turtlenecks that cover the necks. "The only alternative they gave us was wearing a scarf that leaves our hair, neck and ears visible," Lila says. "The function of the head scarf is to hide these things." The school and the Lévy-Omaris were unable to arrive at a compromise, so the girls were expelled. To avoid conflicts like this one, more and more female Muslim students are enrolling in private schools run by Catholic, Protestant and other religious groups, such as Marseilles's Saint Mauront. But some non-Muslims say taking head...

Author: /time Magazine | Title: Faith And Fury | 11/2/2003 | See Source »

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