Word: wachtel
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Dates: during 1950-1950
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Last week, Calvert President William Wendell Wachtel, suave enough to pose for one of his own ads, uncorked a rebuttal in The Advertiser and in a letter to the Washington Post. The men of distinction, said he, "are temperate and Godfearing . . . gentlemen [who] prefer to drink in their own homes with their families about them and in the presence of their children. Would the drys want all advertisers to urge the misuse or abuse of products? In that case, automobile manufacturers should advertise a brand-new car in a smashup wrapped around a tree; sun lamp producers should advertise...