Word: waddington
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Dates: during 2000-2009
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...kitchen and bring in a gas supply to an old brewery for less than a month, Flack says his core crowd expects it. "Young Londoners are used to everything around them changing quickly. They've grown up with the rave scene, and their mentality is to try new things." Waddington says, "It's all about the moment. Things become 'so yesterday,' 'so over' really fast. The great thing about a pop-up is it doesn't have time to go out of fashion." The pair are investigating building restaurants in shipping containers that can be attached to events, including London...
...lunch and dinner slots in a candlelit winter wonderland, complete with snow-dusted pine trees, were filled by Nov. 1, thanks to an October spot on YouTube, a viral e-mail campaign and word of mouth. It helped that the Reindeer's creators, Pablo Flack and David Waddington, who also helm an East End venue called Bistroteque, are particularly plugged in. A former fashion student turned restaurateur, Waddington studied at Central St. Martins alongside Giles Deacon (he designed the Reindeer's plates) and stylist Katie Grand (she designed the Christmas crackers?complete with Stephen Jones hats). The duo also drafted...
...fact that people love pop-ups means things intended to be ephemeral might return. Although every last scrap of the Reindeer?from the private dining log cabins to the cups and saucers?was sold off, Waddington and Flack are already being asked about next year and are talking about a '50s-theme Christmas pop-up, this time in Los Angeles...