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...Quick Turnaround "The Champagne loses its fizz the longer you wait," says Gaydos. "Sony wants to get this thing out while people are still talking about it, while it's still a phenomenon. It will only diminish." Although the frenzy over Jackson's death has abated, there was a clear mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...dependent on India's annual monsoon to provide the water necessary to grow his cotton and soybeans. A failed monsoon meant disaster. Without the rain, the crops withered, and so did his primary source of income. Every year, all Thakare could do as the midyear planting season approached was wait and hope that the monsoon would deliver enough rain so he could support his family. (Read "Hungry? How About Some Protein-Rich Cotton...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

...Policymakers can't afford to wait. The FAO forecasts that food production will need to double by 2050 in order to keep up with rising demand, a task that will require $30 billion of investment annually. "Governments are scrambling to fix some of the problems, but it will take time," says Akmal Siddiq, a natural-resources economist at the Asian Development Bank in Manila. Farmers like Namdeo Sidam, 48, know that all too well. He, his wife and three sons live in a mud-walled shack in the fly-infested village of Marathwakadi in Vidarbha, and aside from a free...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

Even if the weather is not an issue, says Mir, voter apathy is. The long wait for results, political accusations between parties and a prevailing sense of international intervention have bred cynicism. "In this climate, the turnout will be much lower in the second round. And has anybody decided what constitutes an acceptable turnout to give the government legitimacy? Only 5 million voted in the first round [out of 12 million to 16 million registered voters]. What if only 1 million votes are cast this time...

Author: /time Magazine | Title: The Afghan Runoff: Will It Be a No-Show Election? | 10/26/2009 | See Source »

...it’s a practice, not a game. Still, if you can’t wait another month to get your hoops fix, it should be just the answer to your prayers. Men’s basketball coach Tommy Amaker will be directing a coaching clinic all day tomorrow that is open for all students to attend...

Author: By Dennis J. Zheng | Title: Recruits on Parade | 10/24/2009 | See Source »

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