Word: wakefields
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Several people are writing up their trips: Sir Francis Chichester his sea adventures, Murray Kempton his sojourn in several American cities, Dan Wakefield a lengthy odyssey taken to find out what Americans think of Viet Nam, Norman Mailer's views of last October's protest march to the Pentagon...
...RICHARDSON Wakefield...
...girls' race at Wakefield R.I., Jane Chalmers and crew Martha Fransson scudded to a one-point victory over M.I.T. which was skippered by New England's top-ranked woman sailor. The victory in the eight-school field established Radcliffe as the boat to beat in the upcoming Seven Sisters Regatta at Princeton next weekend...
...Having Trouble?" Wakefield started with $50,000 capital in 1945, two years later launched his specially designed trawler, Deep Sea, a 140-footer equipped to catch, cook, freeze, pack and otherwise do just about everything but sell king crab. And selling turned out to be the big problem. "I found there wasn't one chef in a hundred who would bother to try it," says Wakefield. To stir up enthusiasm, he hired a Manhattan promoter who dumped the original wishy-washy "Ocean Frosted" brand name in favor of "Wakefield's" Alaska King Crab Meat. The change worked...
Even though other processors are now in the act, Wakefield still claims more than a commanding 25% share of U.S. frozen-crab sales. This month he will open a new, $1,000,000 packing plant at Seldovia, on Alaska's Kenai Peninsula. In all, he is spending $3,500,000 in rebuilding and expansion programs. Meanwhile, supply cannot keep up with demand, and the word from Wakefield's comes through advertising. "Are you having trouble finding Wakefield's King Crab?" queries one recent full-pager...