Word: wakemans
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...main flaws are, actually, those of the novel. The main difference is that while Frederic Wakeman had a Message, and to the detriment of his novel, spelled it out in overly large letters for Book-of-the-Month Club buyers, the moviemakers have felt impelled almost to club his point home to any cretin who wanders into the theater. Despite this fact, you will find yourself in sympathy with the bright young man who makes his way in the "game" with a front compounded of sincere ties and a fetching spiel. You will find it not at all difficult...
...Hucksters (M-G-M), an adaptation of Frederic Wakeman's blustering, best-selling assault on radio advertising, hands Clark Gable his first good job since demobilization, and presents Britain's beautiful Deborah Kerr (TIME, Feb. 10) in her first U.S. film...
Himber took one look at her plain little face and groaned. But she got the job, sang on Himber's Studebaker Champions program for 13 weeks. Then a song plugger told her about a big audition at NBC. Like the songstress in Frederic Wakeman's The Hucksters, she was cautioned to sing "loud and fast. . . and on the beat." About 150 other girls were trying out, too ("An acre of mink and silver fox, honey, and me in a little old suit"). But Lucky Strike's late George Washington Hill liked Fredda's hep style...
...great enterprise of radio" and that through the judicious granting of licenses to the new Frequency Modulation stations the FCC can force radio to approximate standards set up by the listeners' councils which Sieppmann urges. This is all good thinking, and is complemented by the suggestion of Frederick Wakeman, author of "The Hucksters," that stations set up their own programs and offer them for sale take-it-or-leave-it, eliminating sponsor-manipulated advertising agencies. Sieppmann's big thesis is that FM is the coming thing, and that in the process of changing over radio has its second chance...
...paid $200,000 for the screen rights to Frederic Wakeman's cross, best-selling novel about radio, The Hucksters; Mayer had thought it would be good for Gable. Gable claimed shudderingly that the hero's flagrantly libertine outlook would ruin him forever as a great lover. The book's big sales and a denatured script brought Gable around. Metro decided to create its own star (Metro can create a star overnight as surely as Hormel creates Spam). Why not Deborah Kerr? But the producer, Arthur Hornblow Jr., was still worried. The Hucksters, he pointed out, is budgeted...