Word: wakemans
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...these crisp, copywriter words, in his best-selling book The Hucksters* (Rinehart; $2.50), Frederic Wakeman described a big advertiser and the fear of losing his account that supposedly haunts all ad agencies. As a onetime account executive for Manhattan's Foote, Cone & Belding he had handled the big American Tobacco Co. account ($3,000,000 a year) a job in which he had had to satisfy American Tobacco's exacting president, George Washington Hill...
...much of his own experiences went into The Hucksters, currently soaring past 750,000 copies, was anybody's guess. Although Wakeman insisted that his fantastic, domineering Evan Evans was a fictional "composite," the resemblances to George Hill seemed more than coincidental. Like Evans, Mr. Hill is fond of wearing a hat in his office. His alltime Hit Parade favorite is a slam-bang version of Over There (a tune which delighted Mr. Evans). Like Mr. Evans, whose slogan was "Love that Soap," Hill believes in irritating and ear-shattering repetition. Some American Tobacco plugs: "Herbert Tareyton is back...
...George Hill thought he saw himself every time he looked into The Hucksters (gossip was that his staff referred to the book in hushed tones as "That Thing"), he was not the only one. Emerson Foote, head of Foote, Cone & Belding, had been Fred Wakeman's boss and "Kim" Kimberly, agency boss in the novel, is a jittery man, given to benzedrine tablets, double Scotches, and other extravagant habits. But in this picture of an ad executive at work, friends of Foote found little they could recognize...
Frederic (The Hucksters) Wakeman, caught with his manse down in the housing shortage, gave up house-hunting in the U.S. and moved to Bermuda. Wakeman, who wrote his best-seller in a month, had three new novels idling around in his head. "I plan to write one of them in October," said...
...When told what Frederic Wakeman had said in The Hucksters about the industry's ad-madness, she gasped: "Oh, it just isn't true! Procter & Gamble have always been lovely...