Word: wakemans
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Nothing makes U.S. admen wince more than the huckster label which Adman-Novelist Frederic Wakeman hung on them like an albatross six years ago. Even Tide, an advertising trade paper, has often used the term. But in a recent editorial, Tide said it was doing its best to strike the offending word from its copy, sermonized that admen should help banish the term by not acting like hucksters...
Auctions for the Ladies. The Pequot Library Association knew that the old books were the gifts of two wealthy Southport ladies, Mrs. Virginia Monroe and Mrs. Mary Wakeman. Mrs. Monroe, who donated the library, which opened in 1893, made it her hobby to collect interesting old books for its shelves. A third Southport resident in love with Americana was the Rev. William H. Holman, pastor of the town's Congregational Church. Pastor Holman made it his business to read over rare-book bibliographies and go to auctions for the ladies. His own records show that in 25 years...
...From patent rights on streptomycin donated by discoverer Dr. Selman Wakeman, a new $1,000,000 Institute of Microbiology will be built...
...story of how Henry went after everything and got nothing wears such a high polish that readers may scarcely realize it is essentially an old shoe: the same kind of satiric article Frederic Wakeman tried to fit on the advertising business in The Hucksters. Weidman's is the better fit. His boardroom oratory and office memoranda strike the ear with just the right sound of bursting fruit, and he can nail his types with the deftness of a bartender spearing a cherry with a toothpick. Says one of his newspaper executives, nodding toward his wife and suggesting another round...
...story (taken from Frederic Wakeman's novel), a successful novelist writes a play about Moliere, which the great Saxon agrees to produce. Under the waspish direction of Saxon, the novelist rewrites and rewrites, losing his artistic independence. The writer's wife feels that Saxon's tyrannical influence is lousing up her home life, and takes a tearful step toward Reno. But after a series of contretemps, Saxon's theatrical enterprises crash, the novelist nimbly leaps aside to the arms of his missus--and Saxon latches on leech-like to another victim...