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...very fresh anymore, because it's so focused on itself." She mentions a couple of the sturdy warhorses of cool: indie actress Chloe Sevigny and edgy fashion label Imitation of Christ. "When you really look at it, what trends are they really setting? Whereas if you go to Wal-Mart and you've got the Olsen twins with a billion-dollar business, you know there's something clearly going...
NEOPS (short for neopunks) embrace the do-it-yourself ethos of punk as an alternative to mass production. They're the anti-Wal-Mart generation--progressive and experimental, emphasizing imperfection and originality over uniformity. A neop would rather discover a chair in a Dumpster than buy it at Pottery Barn and is likely to opt for handmade or customized clothes instead of off-the-rack. "The handmade thing comes about because independence is an important thing here," says Hively. "There's an undercurrent of rebellion. It's like, 'I don't have to wear a suit to work. Nobody...
...young girls can see me and say, 'She's done it, and so can I.'" And her agents think she has done something unique, as Estee Lauder is a prestige brand--that is, one that can be bought only at high-end department stores and not the corner Wal-Mart. Similarly, Gucci's Ford, who is widely praised for his seeming inattention to the color of a model's skin, has signed Indian model Ujjwala Raut to represent Yves Saint Laurent cosmetics, and Lancome has hired Japanese-German-British Devon Aoki and Nigerian-born Oluchi...
Shoulder-fired missiles are available all over the world, but at the moment the Middle East is a virtual Wal-Mart. By most estimates, Saddam Hussein had a hidden collection of more than 1,000 shoulder-fired missiles before the war, and, says Lieut. General Ricardo Sanchez, commander of the coalition ground forces in Iraq, "there's by no means any sense of comfort on my part that we have identified and secured everything that was out there." The Pentagon is so concerned that it is offering $500 for every shoulder-fired missile Iraqis turn over to authorities...
...eager to look as if they spend the day with sand between their toes. In addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there is little danger of the surf trend's evaporating, as it has been around since the 1950s...