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...Rupert Murdoch; his Fox Sports Net allied with boat manufacturer (and onetime Disney corporate raider) Irwin Jacobs for its weekly FLW Outdoors Tour sponsored by Wal-Mart. Comcast, the top U.S. cable firm, plays up fishing on its Outdoor Life Network. OLN, which just bought rights to NFL games, might expand to challenge ESPN after its ratings spike from Tour de France finals...
...media also need big advertisers. Toyota and erectile-dysfunction drug Cialis sponsored this year's Bassmaster Classic, along with oil refiner Citgo. FLW attracted not only Wal-Mart but also Kellogg's and Dodge. "From both a business and a ratings perspective," says Fox's George Greenberg, "this sport is about to catch fire." For this year's Bassmaster Classic, the total number of households tuning into the final ceremony rose 9% over last year, with about 526,000 homes watching. (The biggest cable sports show that week: wrestling's Raw Zone, seen in 3.2 million homes...
With the U.S. economy growing, companies like Wal-Mart shipping freight from China and a $286 billion highway bill just through Congress, trucking is here for the long haul. Industry revenues will increase 32.4%, to $888.5 billion, according to economic research firm Global Insight, and the U.S. is projected to add 574,000 truck-driving jobs over the next decade. Yet the industry has reported a shortage of 20,000 long-haul drivers. "With the image of the truck driver barreling down a highway, shouting at you, there's a stigma attached to the job," says David Terkanian...
...insane conglomerate phases and decided to combine Lacoste with another brand, Izod. The company got lucky, riding the preppie fashion wave in the 1980s. Then, desperate for sales growth, Big G cheapened the shirt, reduced the price to $35, and sold it everywhere, even to low-end stores like Wal-Mart. "They ran it into the ground," says Courtney Reeser, managing director of Landor Associates, a brand-consultancy company...
...engineer living in Knoxville, Tenn., was thinking of ways to cushion his treadmill when he saw compact wave springs featured in a trade magazine. He figured the tiny springs could fit in shoes instead. Krafsur ordered some wave springs, and he picked up a $10 pair of skippies at Wal-Mart. As his wife rolled her eyes, Krafsur filleted the sole of each sneaker like a fresh trout, stuck springs in the heel and the forefoot and duct-taped them back together. He ran down his driveway in the crude shoes. Says Krafsur: "My eyes bugged...