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...respond to attacks, the company will soon set up a campaign-style war room called Action Alley in its headquarters, staffed by close to a dozen people, including a campaign manager. Wal-Mart's critics have also changed tack. The United Food and Commercial Workers, after failing to organize workers at Wal-Mart stores, is hoping to build national resistance to the retailer. The union hired Paul Blank, 29, former political director of Howard Dean's campaign, to lead Wake-Up Wal-Mart; Jim Jordan, who was one of John Kerry's campaign managers, is advising Wal-Mart Watch...

Author: /time Magazine | Title: Public Relations 101: Taking the Battle to D.C. | 8/28/2005 | See Source »

...third-floor office suite in downtown Washington, Wal-Mart staff members are planning a public-opinion counteroffensive. The retailer, once focused only on keeping its shelves stocked and its prices low, is doubling the size of its Washington lobbying operation. It is touting its charitable deeds, backed by a national advertising campaign and a website called walmartfacts.com Why? Because across town, a group of twentysomething activists working for a union-backed organization called Wake-Up Wal-Mart is preparing attacks on the corporate giant's reputation. In the group's office, littered with handwritten signs like THEY PROFIT...

Author: /time Magazine | Title: Public Relations 101: Taking the Battle to D.C. | 8/28/2005 | See Source »

...battle between Wal-Mart and its antagonists has a new front: Washington. After years of Wal-Mart's getting bashed by labor and other corporate critics, CEO Lee Scott decided in January to launch an aggressive campaign to defend his empire. "We have let other people shape our reputation," says Ray Bracy, a Wal-Mart vice president in charge of government relations, who has led its expanded Washington footprint. Scott has met face to face with Senate Republican leader Bill Frist, Democratic leader Harry Reid and many other lawmakers. Wal-Mart, which gave 78% of its $1.7 million in campaign...

Author: /time Magazine | Title: Public Relations 101: Taking the Battle to D.C. | 8/28/2005 | See Source »

...says Antonio Galafassi, president of Tramontina USA. Although labor costs are higher, the plant's efficiency and its proximity to big customers offset that disadvantage. The company opened a distribution center in Houston in 1986, when it entered the U.S. market, but after securing contracts with the likes of Wal-Mart and Costco, the company wanted a domestic manufacturing presence. Tramontina settled on Manitowoc because the city's former Mirro cookware plant, shut down in April 2003, had everything the Brazilian company needed. "The factory was in great shape, and we have access to a highly skilled work force with...

Author: /time Magazine | Title: Offshoring ... to the U.S. | 8/25/2005 | See Source »

...Schwarz's parent company twice filed for bankruptcy. Meanwhile, consolidation among toymakers means Hasbro and Mattel have ever more control over what toys get sold. But even those huge toymakers feel added pressure over what to produce, thanks to the growing buying power of such huge distributors as Wal-Mart. "We need a shake-up in toys," says toy designer and Marvel Studios CEO Avi Arad. "I'm sure Roger has a couple of tricks up his sleeve...

Author: /time Magazine | Title: Competition: Toyland's Savior? | 8/7/2005 | See Source »

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