Word: waldorf
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Dates: during 1980-1989
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...Waldorf-Astoria Hotel in New York City routinely plays host to Presidents, Prime Ministers and tycoons. But even for that glittering hostelry, the lavish auto show that General Motors put on last week was something special. During a three-day extravaganza, punctuated by a black-tie dinner and bubbly receptions, an army of executives and engineers greeted some 16,000 invited guests: GM stockholders and workers, Wall Street analysts, suppliers, mayors, even teachers and schoolchildren. On display in the Waldorf ballrooms was a dizzying array of 24 GM cars and trucks, ranging from the rugged GMC Sierra Pickup...
...mixed reviews for its show, which its employees dubbed "Rogerama," a reference to the splashy Motorama auto shows that the company held at the Waldorf a generation ago. Said Thomas J. Peters, a management consultant and co-author of the best-selling book In Search of Excellence: "This show is pathetic in the deepest sense of the word. GM does not have a p.r. problem, it ; has a car problem." Peters and other detractors maintain that consumers have been turned off by GM's lack of innovation and its look-alike designs, which have made it hard to tell...
...show how its engineers are using computers to speed the process of creating new cars, GM set up a design studio at the Waldorf, where a prototype sports car called the SRV-1 was under construction. Designers explained a computerized voice-recognition system that enables a driver to operate the radio, for example, simply by saying "Turn up the music" or "Change the channel...
...biggest players certainly came out swinging last week in Manhattan, where both IBM and Tandy staged long-awaited product announcements. In a much ballyhooed presentation party at the Waldorf-Astoria hotel, Tandy introduced two personal-computer models targeted for use in high schools and colleges, another aimed at the office market and a lap-top model designed for executives on the go. The occasion gave the Texas-based company a chance to renew its claim of having pioneered the mass marketing of personal computers with the August 1977 introduction of its model TRS-80. For Tandy Chairman John Roach...
...Marek D. Waldorf...