Word: waldorf
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Back from Denmark to resume his one-man show, this time in Los Angeles' Greek Theater, puckish Pianist Victor Borge happily described his newly purchased, 237-year-old castle near Copenhagen as "larger than Lauritz Melchior, although smaller than the Waldorf-Astoria." Called Frydenlund, the place has no ghosts or battlements (he says it qualifies as a castle because four Kings have lived there), but it does have a 1,600-tree apple orchard and a lot of modern orchard equipment, which he calculates will pay for itself "in exactly 216 years...
...intense living presence because it is drawn from the pulsing daily life of breathing humanity." This panting prose was directed to the achievements of a 31-year-old singer named Mick Micheyl. With Juliette Greco, who last week was breathing her dusky ballads to patrons of Manhattan's Waldorf-Astoria, Mick is the most extravagantly acclaimed of post-Piaf popular French "art" singers. Singers Micheyl and Greco look as if they may become the most exciting exports from the Paris nightclubs since Piaf began looking at the unrosy side of La Vie en Rose...
...Rivieras and from the left bank, and give a dashing and alien air to one's whole appearance. What is so foolish is that they are worn indoors; and while most may think the wearer suffers from dilation of the pupils, he himself has transformed his table in the Waldorf to a little wrought iron one in some sidewalk cafe, where he sits reading a foreign language newspaper. Dark glasses are a little farther than most care to go, though...
Making its first big drive into the U.S.market, Italy's Fiat showed off a line of seven cars in Manhattan's Waldorf-Astoria hotel last week. The star: Fiat's tiny bug-shaped Model 600 Standard, which is priced in the U.S. at $1,298. Fiat's other models range from a two-seater 90-m.p.h. sports convertible (U.S. price: $2,498) to a six-seater combination truck-station-wagon ($2,069). The company's U.S. sales goal is 30,000 in 1957 v. about 125 that trickled in last year. Fiat's Manhattan...
Prize Catch. In Manhattan hotels dozens of engineering firms set up plush suites and "hospitality rooms," where liquor and food were plentiful. Radio Corp. of America alone hired nine rooms at the Waldorf-Astoria, kept ten people busy interviewing some 250 engineers. Said RCA Employment Manager John R. Weld: "Convention time recruiting is our largest single effort." Motorola, which last year hired 32 engineers as a result of convention interviews, talked to 234 applicants. Bendix spent $10,000 for its convention recruitment program, which included a six-room hotel suite...