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...brands are now reduced to two-ScotTissue and Waldorf. This change was wrought by E. I.'s son, Arthur Hoyt Scott, who got into the business in 1905. He persuaded his father and uncle to start a "sanitary line" of six standardized brands to be promoted as quality, trademarked products. Young Arthur Scott also devised the company's first effective slogan, "Soft as old linen." By 1910 it was apparent that his idea of specialization was correct; his six brands provided 80% of the total sales of $726,264.09. About that time Scott paper towels came into being...

Author: /time Magazine | Title: MANUFACTURING: Tissue Issue | 8/22/1938 | See Source »

Secretary of Commerce Daniel Roper, English Tennist Kay Stammers, William Waldorf Astor and the Maharaja of Bhavnagar last week were racing against time. As passengers on the Queen Mary, they were assured by Commodore R. B. Irving that they had a good chance of beating the Normandie's westbound trans-atlantic record of 3 days, 23 hr., 2 min. They did, passing the Ambrose Channel Lightship 3 days, 21 hr., 48 min. after they had left Bishop Rock, off Land's End, England. Best day's run: 790 miles...

Author: /time Magazine | Title: Transport: Record | 8/15/1938 | See Source »

...plausible more understandable, than those of the established churches. A cult which has done well on this broad basis is one known simply as Unity. One of its high priestesses, a well-dressed, pleasant-faced woman named Mrs. Georgiana Tree West announced last week in Manhattan's swank Waldorf-Astoria Hotel that she had incorporated a new Unity Center in that city, was hunting a permanent location for it. Said Mrs. West: "There is a new religious era, and it is being led by women. Women have the new vision of the new interpretations of the teachings of Jesus...

Author: /time Magazine | Title: Religion: Unity | 7/25/1938 | See Source »

...Landon of Topeka, Kans., and Col, Frank Knox of Chicago, guests at Manhattan's Hotel Waldorf-Astoria, paid a 15-minute call on fellow guest Herbert Hoover...

Author: /time Magazine | Title: People, May 30, 1938 | 5/30/1938 | See Source »

...American Newspaper Publishers Association met in annual convention last week in Manhattan's lush Waldorf-Astoria Hotel. All conventions make reports, pass resolutions, let off steam in general, and the A.N.P.A. meeting was no exception. Last week's meeting, however, was more hot air than steam, more dull ditchwater than racing current. Principal subject of contemplation was Freedom of the Press...

Author: /time Magazine | Title: The Press: A.N.P.A. | 5/9/1938 | See Source »

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