Word: waldorf
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Hotel prestige is a fickle thing; to maintain it is difficult. The backers of the new Waldorf-Astoria have undertaken an even more difficult task, that of recreating in the new hotel all the grandeur and glory of the old semi-national institution at Fifth Avenue and 34th Street, qualities which had begun to fade long before the building's demolition...
...idea of a new and modern Waldorf-Astoria is credited to the mind of Louis J. Horowitz, chairman of Thompson-Starrett Co., Inc., builders. The present board of directors includes nine men who can be identified with Thompson-Starrett. Among them is Charles Hayden of Hayden, Stone & Co., one of the firms that sold the Waldorf's bond issue. It was he who drove the first rivet (gold) and troweled the final stone. Also on the directorate is tall, aloof Lucius Boomer, 52, president of Waldorf-Astoria Corp. Mr. Boomer is an oldtime hotel man with wide experience...
Chef of the hotel (officially: "Director of the Waldorf-Astoria Kitchens") is Alexandre Gastaud, a pupil for 40 years of the famed-to-gourmets Auguste Escoffier. Chef Gastaud used to cook for food-fond Edward VII. Director of the Towers will be Commendatore Guilio Gelardi who is being loaned by Claridge's of London for the fall and winter seasons. But best known of the Waldorf potentates will be Oscar Tschirky, 65, maître d'hôtel at the old Waldorf, with whom the tycoons and celebrities of many lands are proud to claim acquaintance. During...
Although the Waldorf will frown on rowdy conventions, it will welcome such dignified assemblages as the General Motors Convention in January and that of the American College of Surgeons in February. Loose and liquorish though it always becomes, the Beaux-Arts Ball retains enough arty prestige to have been invited (and obtained) away from the Astor across town. The Canadian Club will have headquarters in the hotel...
Unknown to many a person is the fact that the Waldorf has already had one opening. The King of Siam was told that many a member of his house had honored the old hotel. He attended a luncheon in the new building. The kitchens were not opened, but piping hot food was brought from Sherry's across the street and photographs were taken of His Majesty, Mr. Boomer and Oscar...