Word: walgreen
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Despite his tender years, Dart is already an ex-Alger hero. Tall, blond, blue-eyed, handsome, he played football at Northwestern University, graduated in 1929, went to work as a stockroom clerk in a Walgreen store in Chicago, married Ruth Walgreen, the founder's daughter, and rose to be general manager of Walgreen Co. By last year he had been divorced from the founder's daughter and quit...
...Walgreen earned $3,097,000 from its chain of 325 stores, while the new supercombine known as Drug, Inc., in which United Drug was a member, had $17,000,000 profits. United's outlets were the 568 directly owned stores of the Liggett chain, some 10,000 "Rexall" independents. The grandiose Drug, Inc. merger contained many a great manufacturing name -Vick Chemical, Sterling Products (Bayer's Aspirin, Phillips Milk of Magnesia, Fletcher's Castoria), Life Savers, Bristol-Myers (Sal Hepatica, Rubberset brushes, Ipana). But the vital retail end limped almost from the start. Long-term leases...
United Drug, going it alone, bought back the Liggett chain in the bankruptcy proceedings, but its profit situation remained sour. Last year United's total assets were almost exactly twice those of Walgreen; but Walgreen chalked up $3,300,000 income against $2,500,000 for United...
Last fall a 30-year-old ex-newspaperman who also hung out in Walgreen's decided that these kids needed a "press" behind them. On a bank roll of $8, Leo Shull created it. In a rickety-rackety "office" where day beds jostled typewriters he started a daily mimeographed newssheet called Actors Cues. First issues rounded up every available scrap of casting news. Soon Editor Shull added a personals column, reprinted the critics' reviews, insulted the critics, lambasted snotty producers, tossed in editorials, wisecracks, rumors...
...kids in Walgreen's ate it up. They became not only Actors Cues readers but legmen as well. By last week Actors Cues claimed, a little wildly, that it had got actors 500 jobs. Shull had become a one-man clearinghouse, with scouts hunting him up and producers giving him their casting lists. In addition, Editor Shull had organized playwrighting and acting classes for his flock, wangled hundreds of free theater tickets for them, laid plans to get them an eating-and meeting-place of their own and, above all, an experimental theater. (A benefit dance last week netted...