Word: walkathon
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Dates: during 1930-1939
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...Sometimes they were a social-conscious emetic like Philip Evergood's painting of a walkathon in which it was hard to tell the epicene men from the epicene women staggering in various stages of rawly colored collapse...
Like Bank Night, Roller Derby is a copyrighted name, the product of an inventive cinema salesman from the West Coast. Leo ("Bromo") Seltzer, 32, worked for Universal Pictures Corp., until five years ago when he staged the first commercial Walkathon in Denver. He promoted 22 more, grossed $2,000,000, retired because he felt that Walkathons were becoming vulgar. He inaugurated the Roller Derby in Chicago last August, held two more in Louisville and Kansas City. Roller Derby teams are selected from the Transcontinental Roller Derby Association, formed by Promoter Seltzer last year to help popularize his new pastime...
...Playgoer spent a very pleasant evening last Thursday at the Walkathon-Marathon in Dedham. There are some people who probably wouldn't appreciate a Walkathon-Marathon; and there may be one or two who do not even know what a Walkathon-Marathon is. We hasten to state, with perhaps a little pride in work well done, that we both know what a W-M is and appreciate it thoroughly. After some hours in the closely packed arena we feel almost as though we knew all there was to know about so fascinating a subject...