Word: wallas
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Those kinds of results have Neurosense clients coming back for more. And new neuromarketing consultants are also cropping up across Europe - like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...
...delicate flat or hollow pieces of hand-blown glass in a rainbow of colors, and are assembled on site. The display includes Chihuly's latest series, Fiori (Flowers), and two installations floating on the Palm House pond: Thames Skiff, a boat crowded with spikes, bulbs and shoots, and Walla Wallas, onion shapes floating in the water. Chihuly's sculpture just might inspire visitors to fill their window boxes in new ways. tel: (44-20) 8332 5655; www.kew.org.uk
...delicate flat or hollow pieces of hand-blown glass in a rainbow of colors, and are assembled on site. The display includes Chihuly's latest series, Fiori (Flowers), and two installations floating on the Palm House pond: Thames Skiff, a boat crowded with spikes, bulbs and shoots, and Walla Wallas, onion shapes floating in the water. Chihuly's sculpture just might inspire visitors to fill their window boxes in new ways. tel: (44-20) 8332 5655; www.kew.org.uk...
Cathy Grimes, an education reporter with the Walla Walla, Wash. Union-Bulletin and another newly minted Nieman Fellow, said yesterday she became interested in the fellowship when she started looking at the educational opportunities offered by Harvard...