Word: wallboard
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...prematurely buried at regular intervals since World War II, was still setting new records. Housing starts in August, reported the Bureau of Labor Statistics, totaled 111,000, up 19% from a year ago. In Dallas the pace was so fast that there was a shortage of such supplies as wallboard, cement and plumbing equipment. In Levittown, Pa., where Mass Builder William J. Levitt showed off a new three-bedroom, two-living-room house (with garage) for $10,990, some 30,000 people stood in line to inspect it. In one week Levitt wrote orders for more than 375 houses, representing...
Plaster Paneling. Fondly eying the amateur home fixers, U.S. Gypsum Co. showed off its new sheetrock gypsum wallboard, which it hopes will replace plywood for many uses. The board is fire-resistant, sound-dampening, and can be easily glued to old plaster walls or any other smooth surface. Panels are 16 in. wide and 8 to 10 ft. long, come in plain, knotty pine and striated finishes, and they can easily be cut with a penknife. Price...
...plumbing; before leaving, the workmen lay bathroom and kitchen tiling and an asphalt driveway. Though there is nothing inside but bare studding, the house is ready for the buyer. It is up to him to finish it off with the kit of materials Nelson provides-everything from precut wallboard to paint brushes and hardware. A man & wife can finish the house in about three weeks. After the liberal quantities of "sweat equity" have been poured in, Nelson claims, the house is worth...
...world's most completely mechanized plants. Rock gypsum, mechanically scooped out 20 miles away, is mechanically loaded, hauled to the plant, unloaded, ground, mixed in a paste and sandwiched between paper. Untouched by hand, it is rolled out of the plant as finished gypsum wallboard at the rate of 90 ft. a minute. Total men needed to watch the machinery: 19. In a year, three shifts can produce enough wallboard to build a wall eight feet high from coast to coast...
...moved on to Manhattan, was soon vice-president of a credit company. In 1925, when two former Beaver associates came to him with options on rich gypsum ores* near Buffalo, the three teamed up to form National Gypsum, and buck U.S. Gypsum, which then had a virtual monopoly on wallboard. They had $150,000 in capital, and figured that they needed $2,000,000. Baker raised it in four months by sending his salesmen out to sell stock instead of wallboard. In 1926, with a total of 57 employees, he began mining the gypsum and turning out wallboard, mainly...