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Even the masterpieces are constantly swamped by competitors with pretentious texts or gaudy illustrations aimed to snag an adult's wallet, not a child's mind. For success breeds venality, and many a pub lisher acts on the principle that the small change in piggy banks is just as negotiable as the currency in vaults. That money has recently made publishers more willing to experiment with packaging than with fresh content. Books that float in the tub, or smell of perfume when they are scratched, or assume the shapes of trains, or pop up with paper cutouts...

Author: /time Magazine | Title: Books: A Lively, Profitable World of Kid Lit | 12/29/1980 | See Source »

...form urges "every morally decent adult and teen-ager in America" to promise to boycott about 100 products for three months. As a reminder, the members of the movement get a wallet-size card listing products that are outlawed by the movement. Included are such familiar American Home items as Dristan, Anacin, Chef Boyardee, Wizard air freshener and Woolite, and General Foods' Gravy Train dog food, Kool-Aid, Maxwell House coffee, Birds Eye frozen foods and JellO. (Asks an outraged General Foods executive: "How can anyone consider Jell-O un-American?") In Dayton, the Belmont Church of Christ sent...

Author: /time Magazine | Title: Nation: Striving to Shake Up Jell-O | 12/15/1980 | See Source »

...LOSE YOUR WALLET, $84; AGREE TO WED POLICEWOMAN; BATTERED CLERIC VOWS SUIT...

Author: /time Magazine | Title: Books: Fine Red Dirt | 10/20/1980 | See Source »

Ruddy-hued Stormy Loftus (Thomas A. Carlin) is a bustling contractor flush with building schemes. His wife Jan (Charlotte Moore) is an alabaster-pale monument to worthy causes. Stormy's best friend, Jess White (James Greene), sells wallpaper, but his wallet is bare thanks to six children, whom his wife Myra (Pauline Flanagan) counts as the blessed bounty of God. Ruggedly handsome Richard Halvey (David Canary), whose wife Trina (Swoosie Kurtz) dresses and acts half her age, has a gnawing lust in his loins for Jan Loftus...

Author: /time Magazine | Title: Theater: Time's Toll | 10/13/1980 | See Source »

...wrong, don't you remember me? Don't you remember this check?' He put on his glasses and looked at the check and told me that account had been dead for about five years. I told him he'd passed me that check. So he takes out his wallet and hands me a hundred bucks and says. 'Give me $30 back.' I couldn't believe it. That was pure luck--my money back...

Author: By Jay Woodruff, | Title: Taxi Driver: Tales of a Nocturnal Veteran | 10/8/1980 | See Source »

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