Word: wallington
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Dates: during 1960-1969
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Upscale. In the old radio days, a commercial announcer was the very embodiment of the product. Jimmy Wallington was Chase & Sanborn. Don Wilson was JellO. Harry von Zell was Ipana. Today the sell is generally softer or more tangential, the product is illustrated, and the salesman is anonymous and generally invisible. "You're not paying for the name," explains Chandler Warren, talent-booking boss for the Young & Rubicam ad agency. "You're paying for the quality that a person brings to the commercial...