Word: walliser
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Most magazines have an editorial board to advise on important decisions. At TIME FOR KIDS, managing editor Claudia Wallis also has a private sounding board--her "own little focus group of one"--son Nathaniel, 9. The good word on TFK's prototypes: he liked them! And as would any informed...
For all Nat's input and Wallis' credentials (a former TIME writer and senior editor, she was nominated this year for a National Magazine Award), TFK is no mom-and-son operation. Its staff of nine includes alumnae of Weekly Reader, Kid City Magazine, TIME and the TIME Education Program...
In the debut cover story, on Bosnia, the task for Wallis and chief of research Nelida Gonzalez Cutler, who co-wrote the story, was to clarify the bitter historic roots of the struggle. "Adults have trouble understanding Bosnia," says Wallis. "Try explaining it to a nine-year-old!"
Helping preteens make sense of the world is the challenge that Wallis and her team will face each week. And if she falls short, you know which nine-year-old she'll hear from first.
--By Claudia Wallis. Reported by Alice Park/New York