Word: walmarts
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People of Walmart, a website that launched earlier this month, catalogs the gloriously absurd attire that is sported by the big-box retailer's customer base. There are photos of fat people in sweatpants, a child with a rattail and a guy wearing a Captain America costume. But the website's founders, three guys in their early 20s who preferred to provide only their first names, aren't interested in stereotypical rednecks or run-of-the-mill mullet sightings. "Mullets are too common," says Andrew, who is 23 and lives in Indiana. "We want to document the kind of stuff...
Andrew, his brother Adam and their friend Luke started People of Walmart after a shopping trip to a South Carolina branch earlier this month. "We turned a corner to see a stripper - at least, I think she was a stripper - with a shirt that read 'Go F___ Yourself,' and she had a 2-year-old kid in one of those child harnesses that looked like a dog leash," says Adam. They turned another corner and saw a guy with a ZZ Top beard...
Inspired by the experience, the three friends - who shop at Walmart regularly, sometimes while wearing ugly clothes - went home and created the website. They asked their friends to submit photos and naively assumed that no one outside their social circle would ever see it. "Honestly," says Andrew, "we didn't think we'd even update it very often...
...last week in August, People of Walmart went viral, earning mention on websites like Funny or Die. Its traffic increased by 700% on Aug. 27 alone. Photo submissions went from one or two to more than 120. The flood of visitors has even crashed the site. (See the 50 best websites...
People of Walmart's founders expect some people to take issue with the site's tone. "I'm not gonna sit here and say the site isn't pretentious or that it doesn't poke fun at people - because it does," admits Adam, who says he "loves" Walmart. "But we have limits. We won't make fun of the people who can't help it." They do not publish photos of disabled people or Walmart employees who are just doing their job. "I can't tell you how many people send in pictures of overweight people on motorized scooters...