Word: walmarts
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...people wear shirts when they shop at Walmart? Or pants that fit? Has that woman been wearing a fanny pack for 15 years or did she just recently pick up on the belt-as-purse trend? Is that guy wearing a cape...
...even speaking a unique martial dialect of the Punjabi language. Other parts of this prosperous merchant city wear Levis, hang out at cafés, follow the latest diet fad or carry the latest iPod. And since May this year, Amritsar has also been home to India's first Walmart...
...vehicles in the parking lot outside - mostly passenger cars, with a handful of small commercial vehicles, SUVs and some motorbikes. A blue-turbaned, elderly Sikh with a flowing white beard kick-starts his scooter while balancing a small knapsack of shopping on the seat behind him. (Read about Walmart's big plans for getting even bigger...
...very different Walmart; in fact, it's not a Walmart at all. It is called Best Price Modern Wholesale, in collaboration with Walmart's Indian partner Bharti Enterprises, in order to get around the country's rigid foreign-investment restrictions. Members of the store have to be in business in order to do transactions in wholesale, but their families get cards that allow them to buy at retail prices. All sales are in cash. (Read how Walmart overcame India's tough business restrictions...
...advantage of being in Amritsar is that almost everyone in the business-oriented town is a merchant. Furthermore, the cash-and-carry format allows Bharti and Walmart to co-opt a part of the competition - the mom-and-pop, or kiryana, stores - by turning them into customers. In fact, there's a section within the Best Price store called a "model store," where kiryana shop owners are taught how to arrange goods in their store and optimize inventories to maximize profits...