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...written statement responding to the study, McDonald's spokesman Walt Riker said that the fast food chain "is only advertising Happy Meals with white meat McNuggets, fresh apple slices and lowfat milk," and that the company's recent promotion linked to the popular animated movie Shrek was McDonald's "biggest-ever promotion of fruits, vegetables, and milk - another indication of our progressive approach to responsible marketing...

Author: /time Magazine | Title: Hooked on McDonald's at Age 3 | 8/6/2007 | See Source »

...Today I feel French, surely an ersatz Frenchman but nevertheless French. I sneer at fat American tourists with their oversized maps, mispronouncing Notre Dame and screaming from their tourboats as if they were riding a rollercoaster at Walt Disney World. I have spent many hours explaining to my French friends that a lot of Americans actually hate George Bush, but my ardent desire to defend the U.S. against all slights is waning by the day. I feel embarrassed when my accent betrays me as an American, and defiantly continue to speak French even when addressed in English...

Author: By David L. Golding | Title: An American Patriot in Paris | 7/5/2007 | See Source »

...federal program offering free or reduced-price meals to low-income kids. In 2000, Wake County, North Carolina, stopped considering race and started making assignments so that, among other things, no more than 40% of any public school's students qualified for free or reduced-price meals, according to Walt Sherlin, the assistant school superintendent who implemented the plan. Today, student performance is way up - the plan's main objective - while the schools are still diverse. But Sherlin says diversity is a mere coincidence: black and Latino students are almost 10 times more likely than whites to qualify for free...

Author: /time Magazine | Title: Can Schools Still Achieve Diversity? | 6/28/2007 | See Source »

...Walt Disney chief executive Bob Iger is the antithesis of a brash showman. At last January's Consumer Electronics Show, a high-tech hype-fest in Las Vegas, another CEO peddled a two-wheeler onstage to tout his company's new bicycle-powered cell-phone charger. The understated Iger, wearing spectacles, a dark suit and white shirt, talked about strategy and happily let Pirates of the Caribbean producer Jerry Bruckheimer, ESPN commentators and Lost cast members take the lead in unveiling Disney's multimedia-entertainment fare...

Author: /time Magazine | Title: Building a Better Mouse | 6/14/2007 | See Source »

...three circles) with a weakness for assaultively colorful Hawaiian shirts. In the mid-'80s, this Disney renegade began making computer-animated shorts, one of which, Tin Toy, won an Oscar six years before he finished Pixar's first feature, 1995's Toy Story. That movie changed animation history, as Walt Disney had in 1937 with Snow White and the Seven Dwarfs. Like Walt in his early genius period, Lasseter saw that the secret of an animated movie is story and characters--and the enemy of innovation is complacency. "We fear becoming a studio where we act like we know what...

Author: /time Magazine | Title: Savoring Pixar's Ratatouille | 6/7/2007 | See Source »

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