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...invite consumers to opt in, say, by sending a text message. For example, insurance-company Nationwide is encouraging visitors to send in snapshots via a company website. Each afternoon it posts selected photos on the 23-story Reuters billboard in New York City's Times Square. Up the street, Walt Disney World advertises a new theme-park attraction. Send a text message to the number posted, and seconds later your phone buzzes with an sms from Disney asking whether you want further promotions. For now, the advertiser knows only your number. Before too long, though, it could know your name...

Author: /time Magazine | Title: Getting On Board | 4/16/2006 | See Source »

...commitment. “Never rule anything out,” he said. ON THE SIDELINES Formerly a lightning rod for controversy, Summers now finds himself on the outside of another tempest: some critics have blasted a paper co-authored by Kennedy School of Government Academic Dean Stephen M. Walt as anti-Semitic. The paper contends that an “Israel Lobby” of academia, the media, and government have hijacked U,S, foreign policy to pursue pro-Israel interests. Summers’ defended the Kennedy School’s handling of the situation—the school...

Author: By Nicholas M. Ciarelli and Javier C. Hernandez, CRIMSON STAFF WRITERSS | Title: Summers Quiet on Future Plans | 4/13/2006 | See Source »

When it comes to the digital future, Walt Disney Co.'s pioneering strategy seems to be to act quickly and ask questions later. After becoming the first network to sell commercial-free downloaded shows through Apple's iTunes video service last year, ABC revealed Monday that it plans a two month "test" offering four primetime shows free online via streaming video. Beginning April 30, fans of Lost, Desperate Housewives, Alias and Commander In Chief with access to broadband internet connections will be able to watch the programs on abc.com the day after their television debuts, with each episode carrying...

Author: /time Magazine | Title: Desperate Housewives Online! | 4/12/2006 | See Source »

...Walt Disney Pictures...

Author: By Kyle L. K. Mcauley, CONTRIBUTING WRITER | Title: The Wild | 4/12/2006 | See Source »

...Walt was unavailable for comment...

Author: By John R. Macartney, CRIMSON STAFF WRITER | Title: Author of Leaflet Comes Forward | 4/11/2006 | See Source »

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