Word: walts
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Dates: during 1950-1959
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Once upon a time, in the magic realm of California, there was a grown-up heady boy named Walt Disney who set out to create the happiest place on earth. So he went into his countinghouses and to his moneylenders, and he collected millions of dollars. Then he ordered his royal artists and carpenters to build a whimsical wonderland of spaceships to the moon and Mark Twain river boats, of mechanical monkeys and bobbing hippos, of moated castles, wilderness forts and make-believe jungles. All the children, young and old, came to visit this happy place, called Disneyland. And Walt...
Last week, as Disneyland celebrated its second birthday, Walt Disney was indeed the world's biggest boy with the world's biggest toy. By bus, car and helicopter, on anniversary day close to 25,000 visitors trooped to his 60-acre playground at Anaheim, 23 miles south of Los Angeles -and emptied their pockets to see how it worked. The average visitor plunked down $2.72 for rides and admission, $2 for food, another 18? for souvenirs-Disneyland pennants, maps, Donald Duck caps, etc. All told this year, with attendance running 11% ahead of 1956, the turnstiles will clink...
Free Diapers, Bottles. As much a product of shrewd management as cartoon whimsy, Disneyland was originally conceived as a $5,000,000 venture. But when dozens of big U.S. companies clamored for space to peddle or promote their wares, Walt Disney and his businessman brother Roy O. Disney quickly upped their sights, raised millions by leasing plots to 55 companies. Pepsi-Cola came in to operate Frontierland's Golden Horseshoe soft-drink saloon; American Motors Corp. shows Circarama movies; Pablum recently opened a brightly decorated "baby-changing and feeding station" complete with a trained nurse who hands out free...
...Liberty. Within its first year Disneyland broke into the black, now pays Walt Disney some of his most handsome dividends since Mickey Mouse. The Disney family owns 48% interest in Walt Disney Productions, which in turn owns 66% of Disneyland's 14,500 shares; the remaining shares are held by American Broadcasting-Paramount Theatres...
...Edison Square, showing the world as it was before and after the light dawned. Then comes Scienceland, New Orleans Square and a 300-ft. "tunnel" along Disneyland's railroad route that will show three-dimensional views of the Grand Canyon. As a Disney associate says: "By the time Walt gets through, this will not only be the seventh wonder of the world, but the eighth, ninth and tenth as well...