Word: walts
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...stuff has been surefire ever since parents realized they could fend off a child's tears by handing over the artifact of a cartoon rodent. "Walt Disney started it all," notes Michael Eisner, chairman and CEO of the Walt Disney Co. "He was the first man to create consumer products out of filmed entertainment." And so for decades Mickey Mouse and other Disney icons shuttled between love and neglect: they were purchased by doting parents, then cradled in children's arms, then placed on bedroom toy shelves, then exiled to attics, then discarded in sidewalk rummage sales, then discovered...
...WALT DISNEY...
...greatest of all Disney magic is the magic of copyright. More remarkable than Mickey or Dumbo or any other creation, pre- or post-Walt, has been the company's success in exploiting established franchises and accumulating new ones. Perhaps the most cunning Disney trick is to take fairy tales in the public domain and reinvent them as corporate property. A billion-dollar example is Beauty and the Beast, which has metamorphosed from a bedtime story known to every child into a megahit animated film (and an even bigger hit on video), a sound track, a theme-park attraction...
...WALT DISNEY...
...hills and fields around Manassas, Virginia, have felt the boot of foreign forces before. But the latest intruder, the Walt Disney Co., may leave a mark more lasting than any Yankee heel: a $650 million American-history-and- entertainment park, called Disney's America, situated on 3,000 acres in the history-rich country 35 miles west of Washington...