Word: walts
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...pharaoh of fast food. "When I was a little boy, my father took me to a phrenologist," he recalls. "I was told that I would make my best living either in the food business or as a musician. You know, I've done both." After serving alongside Walt Disney in the World War I Red Cross Ambulance Corps, Kroc played piano in Chicago bars and restaurants and sold paper cups. His keyboard technique never earned him much of a living, but he sold enough cups to become Midwest sales manager for Lily-Tulip. In 1937 he quit...
...although some argue that the Digest's unique policies result in a conservatively biased, second-class magazine, it cannot be denied that when applied to family filmmaking they result in a suitable effort, perhaps the likes of which have not been seen since the death of Walt Disney. Tom Sawyer is far from perfect, to be sure. But compared with such recent Disney productions as The Love Bug, it will no doubt provide quite a refreshing change for those who enjoy "family" films...
...hair codes, or to go through the Mickey Mouse employee indoctrination at the "universities" at Disneyland and Disney World. At these "universities," most of the company's 20,000 clean, neat and good-looking employees are schooled in Traditions I, II, III and IV in the Way of Walt. (In the late 1950s, one of those employees was future Presidential Press...
Disney movies succeed not merely because they appeal to the least common denominator, but because Walt Disney Productions carefully-and exclusively -addresses itself to the most common problem of the entertainment consumer: "Where can we take the kids?" In order to do so, the corporation has sacrificed creative vitality, cultural relevance and its former, justifiable pretensions to genuine, if inevitably industrialized, artistry. Which is a way of saying that somewhere along the road to its present, seemingly invincible prosperity, it lost its soul...
...always seemed a shame that this magnificent machinery, with its enormous potential for excitement and won der, should confine itself to the middle and lower cultural ranges. It would be delightful to see it run risky and frisky - the way it did when everyone called its founder "Walt" instead of "Uncle Walt." · Richard Schickel