Word: walts
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...backfield and, to a slightly lesser degree, in the line, starting positions are being filled. It appears that, barring injuries, Walt Stahura will start at quaterback, with Dick McLaughlin backing him up. Stahura will also do the kicking for Harvard...
...Disneyland went into its fourth season with some hard-sell facts about the future. Instead of a birthday party, Walt Disney produced an hour-long trailer for Disneyland, the Mickey Mouse Club, and other Disney holdings including Zorro, a new film series full of the strangulated clichés of derring-do, and a six-part series called The Saga of Andy Burnett, featuring the standard heroes-errant of the frontier. Cartoon Impresario Disney was trundled about from one plug to another by his Mousketeers, who wound up the big sales convention with a tasteless routine...
Free Diapers, Bottles. As much a product of shrewd management as cartoon whimsy, Disneyland was originally conceived as a $5,000,000 venture. But when dozens of big U.S. companies clamored for space to peddle or promote their wares, Walt Disney and his businessman brother Roy O. Disney quickly upped their sights, raised millions by leasing plots to 55 companies. Pepsi-Cola came in to operate Frontierland's Golden Horseshoe soft-drink saloon; American Motors Corp. shows Circarama movies; Pablum recently opened a brightly decorated "baby-changing and feeding station" complete with a trained nurse who hands out free...
...Liberty. Within its first year Disneyland broke into the black, now pays Walt Disney some of his most handsome dividends since Mickey Mouse. The Disney family owns 48% interest in Walt Disney Productions, which in turn owns 66% of Disneyland's 14,500 shares; the remaining shares are held by American Broadcasting-Paramount Theatres...
...Edison Square, showing the world as it was before and after the light dawned. Then comes Scienceland, New Orleans Square and a 300-ft. "tunnel" along Disneyland's railroad route that will show three-dimensional views of the Grand Canyon. As a Disney associate says: "By the time Walt gets through, this will not only be the seventh wonder of the world, but the eighth, ninth and tenth as well...