Word: wampus
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TIME'S statement under Education in the March 27 issue, "The eighth consideration, new to non-Nebraskans was 'M-mm,' " occasioned considerably more amazement in the Wampus editorial office than either the earthquake or Professor Dickinson's mathematical capers of 1932. "Mmm" and the contest TIME had reference to were the none too healthy brain-childs of one Charles E. Van Landingham, Wampus editorial staff member and campus news sleuth at the University of Southern California...
...Southern California Wampus takes pleasure in joining hands with TIME in an inspired triumphant march toward concise, accurate detail in magazine editing, by submitting for your consideration the enclosed January and February Wampus tear sheets...
...TIME: A complimentary subscription to the Southern California comic-monthly Wampus...
University of Southern California Wampus University Park, Los Angeles...
...Wampus: full credit, after examination of the evidence, for originating "Mmmm" to designate general sex appeal. Awgwan went a step further, used "O-ooo" to define masculine appeal...