Word: wanes
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Dates: during 1950-1959
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Down for the Count. Kudner ran into trouble with TV, which it started using to plug Buick in 1952. It showed a knack for buying top TV shows at the height of their drawing power-just before they began to wane. Buick's big-league TV advertising suffered from the failures of Milton Berle, Joe E. Brown, Jackie Gleason. Kudner topped off its poor TV performance last August, when a closing Buick commercial was injected into the Floyd Patterson-Hurricane Jackson bout just as the referee stopped the fight and before Patterson could be declared winner. After complaints from...
...celestial glow as she belted her way through a hymn in her Chicago church. Narrator-Host John Crosby, looking better on film than live (TIME, Nov. 18), avoided any religious comment. His secular summation: "The history of evangelism suggests that Billy Graham's popularity will begin to wane in about two years. It also suggests that in about 40 years some other fervent proclaimer will come along and find a mass audience ready and waiting...
...Wane. Toward week's end "Judge" Smith's balm began to wear off. Attempting to toss out the bill on a technicality, Smith was firmly overruled by House Speaker Sam Rayburn. Better still, unofficial nose counts by whips of both parties found all but about 40 of the 200 Republicans and more than half the 234 Democrats still prepared to vote down the jury-trial amendment. But as debate continued toward this week's crucial voting, a new wedge was driven in the pro-civil-rights ranks. The driver: no less an advocate than Harlem...
...Indonesian people are well known for their industriousness," when the audience of several thousand Indonesians, knowing better, howled delightedly. Sukarno smiled; so without being quite sure what the joke was about did Voroshilov. After the greeting at the airport, the smiles began to wane...
...will be the first really bright comet since 1910 (Halley's, not due to be seen again by earthlings until about 1984), but astronomers hate to make predictions about comets. Far from behaving like respectable members of the solar system, they are skittish and unpredictable. They wax and wane capriciously. Some of them grow magnificent tails; others...