Word: wansinkã
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...Wansink??s packaging of “Mindless Eating” reveals his grasp of how to take advantage of existing psychological tendencies and reading preferences in the general public...
...Though Wansink??s work is something of a diet book, it also resembles another genre that has found especial favor with the public lately—that of popular social science...
...Mindless Eating” is only as well-packaged as any other commodity. On the cover (which has a matte white finish and medium blue font strikingly similar to that of “Blink”), “Ph.D.” is displayed prominently beside Wansink??s name, an appealing adjective that both validates “Mindless Eating” as a diet book and elevates the reader’s expectations...
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