Word: wansink
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Dates: during 2010-2019
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...Twelve percent may not sound like a lot," says Brian Wansink, professor of marketing at Cornell and director of its food and brand lab. "But this goes on every four to eight hours for up to four days. So it really adds up to the point of ineffectiveness or even danger." Increasing numbers of over-the-counter medications come with dosing cups, but many people lose them, don't like them or don't know how to use them and simply feel more comfortable with a spoon...