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According to Brian Wansink, the average person makes over 200 choices regarding food every day. The scary part? The person is only aware of 10 percent of those choices...
...Mindless Eating: Why We Eat More Than We Think,” Wansink, director of the Cornell University Food and Brand Lab, presents dozens of studies analyzing the way people make decisions about food. Wansink argues that people are manipulated into eating “mindlessly” by invisible forces outside them, ranging from atmosphere to eating companions to dish size. “Mindless Eating” endeavors to teach how to “remove the cues that cause you to overeat and how to reengineer your kitchen and your habits...
...Wansink outlines the studies in colorful language, highlighting the often duplicitous methods of social science research. In one restaurant, bottles of the same wine were passed out with either a North Dakota or California label. Not surprisingly, diners rated the North Dakota bottle as tasting worse. More unexpected was that diners drinking the “Californian” wine also consistently rated their food as tasting better than those drinking the North Dakota bottle. Influence extends further than most people think...
...However, Wansink does provide tips that will work even in a cafeteria environment. For instance, limit yourself to two buffet items at a time; by the time you go back for more, you’ll feel more full. Also, Wansink writes that studies show people judge quantity by volume not mass, so if you want to cut calories and still feel full, get a smaller burger and plump it up with lettuce and tomato...
...surprising that Wansink, a researcher who studies how people’s choices frequently tend toward what seems easiest or most immediately pleasurable, does everything to make his book accessible to a wide audience...