Word: want
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Dates: during 1930-1939
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When a certain train out of Chicago paused in Crown Point, Ind. last week, a tall, robust male of 47 who looked like a white-headed Indian chief descended to the station platform. With a moment-of-destiny air he announced to the reporters present: "I want to put my foot on Indiana soil...
That class, says Professor Pitkin, is patient, mute, productive, yet is put upon by the predatory rich, the predatory poor, the lunatic fringe, the criminal fringe, the racketeers (including crooked politicians). He wants the Middle Classers to fight back. He wants to start a newspaper, a magazine, a radio forum. Joiners will pay 2? per day dues. The Middlers' revolutionary committee (headed for the time being by Professor Pitkin) was urged by the professor to "use the nonpolitical organizations you already have, such as Rotary, Kiwanis, teachers' federations, labor organizations and all the rest; have a clearing house...
This chapter accuses advertising of improper use of testimonials, of "widespread" misrepresentation of goods, of inducing people to want more things and become extravagant, of taking advantage of human psychology by playing on people's vanity and emotions. It concedes that "it is impossible to carry on our economic life today without advertising," but adds: "we must ask ourselves if all the advertising today is wise and necessary." Among other things it credits Mr. Falk's organization with having done much to eliminate unfair advertising practices. Mr. Falk retorts: "We regret that his discussion of [our work...
...Phenix City, Ala., a prosperous town of 13,862 inhabitants, you can buy pretty much everything in the way of standard U. S. commodities, entertainment, even a good many luxuries. But if you want to read a book in Phenix City, you must either borrow one or go across the Chattahoochee River to Columbus, Ga. Phenix City has no bookstore. It has no library either...
...these are all reprints. What cheap-book advocates want to know is why original editions cannot be sold for less than $2.50 to $5. Again publishers have a ready answer: they cannot sell big enough editions (50,000 copies) to make money. Once they tried it. In 1930 four Manhattan publishers-Doubleday, Farrar & Rinehart, Simon & Schuster, Coward-McCann-published some first editions at $1 to $1.50. They sold more copies, but lost money, dropped the experiment. To break even on a $2.50 novel, publishers figure they must sell at least 2,500 copies. On this number, they figure average costs...