Word: want
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Dates: during 1950-1959
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...housewives who were bored before are now hitting the books to the awed astonishment of their children ("Mummy will soon be as smart as teacher," boasts one five-year-old). "There aren't any dodgers among us," says Pamela Buckley, housewife. "We're here because we want to be here. We've just got to make good." Says delighted Educator Taylor: "It seems as if there are literally thousands of older people ready to jump at a chance to teach...
...takes the children to school, picks up her husband at the train, belongs to the P.T.A. and a host of other organizations, reads the latest bestsellers, takes a voice in community affairs. Even more important, more than 20 million U.S. women hold jobs outside the home; they do not want to come home to overtime hours in the kitchen, so need foods that can be prepared quickly and without fuss. For such women processed foods are indispensable; there is no other...
...William Benton (former Senator from Connecticut) and Chester Bowles. When Batten was sold to the agency that later became Batten, Barton, Durstine & Osborne, Mortimer went over to Postum, got a job as an assistant ad manager for Sanka and Calumet. Not long after, he confided to a friend: "I want to spend the rest of my life here. And some day I'd like to be president...
...good as the real thing. Charlie Mortimer, a "show me" man, admits that there are some practical limits to the revolution in the kitchen. Says he: "You cannot sell me on some new food called 'Glatsky' that will have all the nutrients of a steak. I want my steak." But if the public showed a need for Glatsky and a willingness to buy it, Charlie Mortimer would not hesitate to put a General Foods label on it. Then even he might learn to like...
Soft Cell. In Columbia, S.C., About Face, the newspaper published by the state penitentiary, ran a want ad: "Reporter for fast-growing biweekly in exclusive suburban area on historic Congaree River. No experience needed; will train for the specialized needs of the community; not much to work with, very little compensation, but there is a great deal of security attached...