Word: want
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Dates: during 1990-1999
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...chief executive, Ron Fisher, is struggling to staff the U.S.-based venture business, hiring analysts, consultants and even a public relations staff. But some of its clients complain that unless they fly as high as Yahoo, they don't get enough attention. "We are not at the stage we want to be," admits Fisher...
Hollywood didn't want to be left out, so filmmakers green-lighted Good Will Hunting, in which Matt Damon, who does watch TV, makes it sexy to be a number cruncher. (The sexy image was reversed--for the few bohemians who saw it--by the 1998 art-house flick [pi], the story of a psychotic, self-mutilating mathematician who discovers a very big number that holds the secrets of the universe.) Books on mathematics, such as Fermat's Enigma and A Beautiful Mind, the tale of a schizophrenic mathematical economist who wins the Nobel Prize, hit best-seller lists here...
What daughters want is pretty packaging, a funky color--and the feeling that the product was created just for them. The Manhattan-based Tony & Tina hawks a $10 nail polish in a bottle that looks like a rocket. Philosophy, founded by skin-care clinician Cristina Carlino, prefers to look inward for inspiration. Each of its products offers a self-help homily. Soul Owner, for example, encourages the consumer to "review your only true assets. You own your values, your integrity." (Not bad advice, though it comes from an exfoliating foot cream.) San Francisco's BeneFit, a specialty store that began...
...said, when most people listen to rap, it's the music that makes the initial impact, not the meaning. Unless you've got more bite than DMX, unless you've got more bounce than Juvenile, people don't want to hear it. Nobody wants to listen to rap just 'cause its supposed to be good for you--this ain't broccoli. The Philadelphia-based group the Roots is worth listening to not just because of the message--the members are fierce champions of artistic expression--but precisely because of the music. This is not just the best band...
Musical and lyrical honesty has always been a core hip-hop value--then again, so has exaggeration. On one hand, rappers want to keep their music true to life. On the other, boasting and roasting are also part of the tradition. Lately, exaggeration has ruled. It's often hard to find real experience in the cartoonish raps of many gangsta rappers. Q-Tip, on his new album, Amplified (Arista), brings back the honesty--but doesn't cut back on the fun. This is a party album about picking up chicks (Vivrant Thing), cruising the streets (Let's Ride) and dancing...