Word: want
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Dates: during 2000-2009
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...what does a Project Impact store look like? One recent weekday afternoon I toured a brand new, 210,000-sq.-ft. Walmart in West Deptford, N.J., with Lance De La Rosa, the company's Northeast general manager. "We've listened to our customers, and they want an easier shopping experience," says De La Rosa. "We've brightened up the stores and opened things up to make it more navigable." One of the most noticeable changes is that Project Impact stores reshape Action Alley, the aisles where promotional items were pulled off the shelves and prominently displayed for shoppers. Those stacks...
...although Walmart won't admit to targeting specific competitors - "We're just listening to what our customers want," De La Rosa says - it's clear that, under Project Impact, Walmart will make major plays in winnable categories. The pharmacy, for example, has been pulled into the middle of the store, and its $4-prescriptions program has generated healthy buzz. With Circuit City out of business, the electronics section has been beefed up. Walmart is also expanding its presence in crafts. Sales at Michael's Stores, the country's largest specialty arts-and-crafts retailers, have sagged, and Walmart sees...
...What analysts really want to see from Project Impact, however, is a faster pace of implementation. "The biggest hurdle facing Walmart is the speed with which they can roll this out," says Feldman. As more Project Impact stores pop up, the existing stores appear worse by comparison. For example, while the merchandise at the Project Impact store outside of Philadelphia really speaks to that particular market - there's tons of Eagles and Phillies gear - at one regular discount store outside New York City, Minnesota Twins and Seattle Mariners pajama pants wasted away on the racks. There were plenty of associates...
...Want to participate? Urlesque has a YouTube video and a page explaining the ban, but the easiest way is to keep your LOLs as far away from cats as you can on Sept. 9. Urlesque even took a poll to find an underplayed animal that is deserving of a day in the sun. The winner? Bunnies...
...countless false or overstated reports. But in an interconnected age, when both information and disease can spread in an instant, having an imperfect network is better than none at all. "This is an alert tool that is not trying to raise fear but awareness instead," says Brownstein. "We want to encourage good public-health information, and at the end of the day that's what this app is about." Knowing too much may be scary, but knowing nothing is far more dangerous...