Word: want
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Dates: during 2000-2009
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Playing the Game Increasingly, the velina is a political player as well as a sexual one. Though just 18, Noemi Letizia - whose relationship with Berlusconi spurred feverish speculation in the Italian press this summer - knows how the game works. "[I want to be] a showgirl," she told an Italian newspaper. "I am interested in politics, too ... I'd rather be a candidate for the Chamber of Parliament. Papi Silvio would take care of that." Last year, Berlusconi formalized the politics-showgirls link, appointing Mara Carfagna, 32, a former velina and topless model, as his Minister for Equal Opportunities. This summer...
...jungle to rejoin his family, but struggled to support them until joining the rangers. In GAM, he says, "we had an ideology and a purpose." With the rangers, this expert navigator with an intimate knowledge of the area now feels like he is fighting for his homeland again. "I want to protect the animals," he says. "I'm worried they're dying out. We used to find deer near the village, but now they're gone." Still, the rangers are having an impact. "Before, there were maybe 40 people logging in this area," estimates Kamarullah. "Now there are only...
...reason, Xu explains, is that his customers, and especially those who come in from the nearby countryside, don't worry as much about saving for their old age as they had in the past. "Now they find they have more money, to spend and enjoy life more, however they want to use it," Xu says. "From what I see, people are changing very dramatically...
...want to skip all that backbreaking plowing, er, clicking, or if you've run out of friends who faux-farm, you can buy farm cash and get what you want. These virtual goods are the products that social games are actually trying to hawk. People hand over real money for make-believe merchandise. It's like using greenbacks to buy Monopoly dollars--but if you want...
Starting a social-gaming company is also a grind. You have to do a million little things to get ahead. Industry watchers credit Zynga with figuring out hooks for its games that make people want to revisit--a combination of shrewdly timed rewards, incentives and opportunities to play with friends...