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...personality becomes the persona. Every time you sign up for a new social-networking service, you make decisions about, literally, who you want to be. You package yourself - choose an avatar, pick a name, state your status - not unlike a storyteller creating a character or a publicist positioning a client. You can be professional on LinkedIn, flippant on Facebook and epigrammatic on Twitter. What's more, each of these representations can be very different and yet entirely authentic. Like a reality producer in a video bay, you edit yourself to fit the context...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

Even MTV, home of Jersey Shore, has the high-minded 16 and Pregnant (which often features working-class families, who scarcely exist in network drama nowadays); The Buried Life, about four friends who travel the world helping people accomplish things they want to do before they die; and My Life as Liz, a sort of reality My So-Called Life about a high school outcast in small-town Texas...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...duty in the face of disaster is not just to be kind but to be sensible. When a soldier, however brave, runs into enemy fire without a plan or shield, his death isn't just a loss; it's a waste. The same is true of all those who want to help but wind up getting in the way, a distraction neither the victims nor the professionals can afford. Chances are that if the 82nd Airborne can't get food to the tent city fast enough, your food bank can't either. On its website, Samaritan's Purse asks aspiring...

Author: /time Magazine | Title: There's No Point in Doing Good Badly | 2/22/2010 | See Source »

Buzz Bissinger's article should be required reading for all athletes in high school and their parents [Feb. 8]. I am a certified athletic trainer working at a private high school, where I see many concussions every year. High school football players idolize the pro players and want to emulate their toughness. Until high school players see their heroes talking about the importance of head injuries and until coaches at every level educate players in the correct techniques, we will continue to have unnecessarily large numbers of high school injuries...

Author: /time Magazine | Title: Inbox | 2/22/2010 | See Source »

...helper at mealtimes and kept a written inventory of ingredients in the pantry. At 14, he got a job washing dishes at a diner where the chef-owner let him look over his shoulder at the stoves. For a while, Coudreaut thought he might want to be in show business, and as a kid he got small roles in TV commercials and an off-Broadway play. He also went to business school, but all the while he kept cooking, and at 28, he enrolled at the Culinary Institute...

Author: /time Magazine | Title: McDonald's Chef: The Most Influential Cook in America? | 2/22/2010 | See Source »

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