Word: wanted
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Dates: during 1960-1969
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...taken a lot of educational time to have women find out that it really is a much-needed product.... The woman seems to accept the idea of masking much quicker than the towelette which both cleanses and deodorizes.... Women who are on the towelette recognize that they want the complete cleansing, therefore won't settle just for the spray. They might settle for the spray in addition...
...think generally they're leading the public, whether it's a woman or a man, to want to be sure that their mate doesn't find them faulty in that department...
...something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child in the advertisement to indicate that perfectly decent people...
...know," she said after a long pause. "Certainly odor is a part of the way of giving off sexuality and maybe this is of some concern; maybe this is a motivating factor in women-that they don't accept their own sexuality sufficiently and that's why they want to mask the odors identified with it. I mean that's possible. " But Miss Prag pointed out that this is an odor-conscious society and that everyone, not just anxiety-ridden women, wears underarm deodorant...
Everybody loves a spy-unless, of course, he happens to be real. Then nobody likes him or his dirty work, and fewer still want to tell about it. Partly as a result, James Bond is a household word while practically nobody knows the names and numbers of the actual players in the cold underworld of international espionage. A journalist-author named Andrew Tully airs this situation in a provocative and detailed new book that claims to reveal a dark cloakful of hitherto secret tales of derring...