Word: ward
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Dates: during 1930-1939
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Richard Ellsworth Savage, first introduced in 1919 as a young Harvard poet turned opportunist among the glittering opportunities of the Peace Conference, is shown in The Big Money as a prematurely tired junior executive who works hard at being yes-man to J. Ward Moorehouse, the great stuffed shirt of the public relations world. When J. Ward finally falters, Dick Savage is right there to take over...
...catalogs do not go direct from printing plant to consumer, but to branch offices, of which Sears has ten, Ward eleven. There they are mailed out to old customers, new ones who ask for them...
...both the new catalogs the tendency to use photographs and halftones instead of line drawings is more visible than ever, especially for women's apparel. The Sears book has 1,062 pages, up 134 from last issue. Ward's catalog-794 large-size pages -is its biggest since 1921. Together they will consume 25,000 tons of paper, 500 tons of ink. Other comparisons...
...Ward: 94 color plates...
...Ward: 376 rotogravure pages...