Word: ward
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Dates: during 1950-1959
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...color of their scarves, greeted the election results with boos and cheers. The crowd's mood was more festive than partisan. Piccadilly's streetwalkers were out in three times their usual force, and a cordon of policemen surrounded the boarded-over statue of Eros to ward off the drunks who always want to climb it on such occasions. At the Savoy, a gilded party of 2,000 (including Noel Coward, Cecil Beaton, Merle Oberon and Sharman Douglas) joined Press Lord Viscount Camrose of the Daily Telegraph to sip champagne and watch a private bulletin board...
Cagney becomes a ragged, drink-wheedling bum. Only his fright after a narrow brush with death under the wheels of a truck, and a night in the alcoholic ward, make him want to stop drinking. With the help of a reformed lush (James Gleason), he painfully succeeds, though he never loses the craving for the one drink that he knows will start him skidding downhill again...
When an adman named Baldwin H. Ward became a wartime Marine lieutenant, he put out a picture history of the Marines' Pacific battles. Its success gave him an idea: Why not put out an annual picture book of the year's news? After the war, "Baldy" Ward settled in Los Angeles as FORTUNE'S West Coast advertising manager. With $25,000 of his own and $50,000 from friends, he hired part-time editors, and in 1948 put out the first edition of Year, a LIFE-like 192-page summary (with 700 pictures). It sold...
...Ward had also learned how to stretch his financial shoestring. He got experts, who became interested in Year, to do part-time work for little pay, wangled many free pictures, and, for 1951, got Historian Arnold J. Toynbee to write a foreword, simply by writing and asking...
...When Ward's fourth Year came out last week, its 224 pages were crammed with 1,500 pictures and bright, sharp text on everything from the Russian menace to beauty queens. With 55,000 copies in print (retail price: $5.95) and paper on hand for a further 20,000, Baldy Ward hoped this would be Year's year...