Word: ward
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Dates: during 1960-1969
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...sunny new world of catalogue merchandising, the season last week was -as always-spring. Fat as telephone books, fancy as fashion magazines, and filled with as many as 130,000 items, some 20 million post-Christmas catalogues from Sears, Roebuck, Montgomery Ward and J. C. Penney were arriving in American homes. And where once the catalogues were addressed mainly to farm folk and small-town people, today they go mostly to suburbanites. Metropolitan areas now account for 60% of sales...
Boots & Bed Sheets. Even more important to catalogue merchants than area is the age market they reach. Says Charles Wood, Montgomery Ward's merchandising vice president: "The mail-order catalogue has been converted into a telephone order book for teenagers and the young families of today. There is new emphasis on the 50% of the population that is younger than 25." To attract younger shoppers, all three major catalogues now lead with sophisticated styles. To make their clothes "in," counteract the year's lead time they must contend with, and gain more of the market, Wards and Penney...
...television commercials. Confusion is compounded by the fact that nearly every actor resembles someone else. James Caan, as a jealous driving champion, idles along in the Beatty-Newman-Brando tradition. Marianna Hill plays the Leslie Caron part, a French waif passed along to Caan by his track rival James Ward, who is a ringer for Doug McClure, who looks like Troy Donahue. Both on the track and in the sack, Red Line 7000 stresses the importance of luck-which must be the only hope for a movie put together with so little skill...
...seats," zipped through a catchy theme, and within minutes, the Caped Crusader and Robin the Boy Wonder were risking their dedicated lives in a effort to rid Gotham City of crime. Adam West stars at Batman; even lacking a size 48 chest, his portrayal is excellent. Batman's young ward is played by Burt Ward, who is everything we remember from drugstore newsstand days...
...mode, but the lines are spoken almost as if they were still within the white balloons. Impossible speeches like Robin's "Holy ashtray!!!" and his mentor's "You've done it again, chum," should not come off, but undeniably, they do. Credit must be given to West and Ward, but some mention should be made of the superb direction. Someone must have read a lot of comic books...