Word: ward
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Dates: during 1980-1989
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Nearly half the states are with Uncle Sam in the fiscal sick ward...
There have long been the big all-purpose books, like Sears, Roebuck, and Montgomery Ward, that deposit a cross-section of the economy in the living room and can take care of every domestic need. The new wave involves far thinner works with fancier fare, specialized offerings that focus with almost microscopic accuracy on the needs of pet lovers, woodcarvers, fond parents, alpinists, anglers, horticulturists, computer buffs, flyers and collectors of everything recondite from antique musical instruments and classic autos to Judaica and museum reproductions...
Sophisticated marketing techniques were far over the horizon when Aaron Montgomery Ward pasted up his first catalogue in Chicago. He knew exactly where his market was: only about 27% of Americans lived in cities a century ago. And despite our nostalgia for the country general store, the 19th century retailer charged excessive prices and carried a narrow selection of goods...
...Ward developed the consumer protection policy that is still the key to the success of mailorder. Ward pledged: "We guarantee all our goods. If any of them are not satisfactory after due inspection, we will take them back. . . and refund the money paid for them." Richard Sears began his catalogue in 1888, and only a few years later was mailing millions of the "Consumer's Guides." Some of the goods promoted in the print-crammed folios look good today. How about a parlor organ...
Other such examples are abundant. There is scarcely an alumnus of Canaday Hall whose sensibility has not been shaped by the life of Ward Murphy Canaday '07, the designer of the military jeep. In Stoughton Hall, social outcasts have gained perspective on their plight by recalling the legacy of Lieutenant Governor William Stoughton (Class of 1650), who presided at the Salem witch trials...